Image from http://nochegeek.com/2014/12/28/microsoft-compra-apple/
Rough Draft Due: Wednesday 9.28 Final Draft Due: Wednesday 10.5
In this assignment, you will compose a 750 word essay that asserts a thesis that you will support with your analysis of one early and one recent Microsoft or Apple television advertisement. You will select from the following commercials: Start Me Up (1995), 1984, Windows 10 (2016), and "The Human Family" (2016) (See Below).Your essay can address two Microsoft, two Apple, or one Microsoft and one Apple commercial. Your choice should derive from the connections that you draw between the commercials, which will inform your argument.
In addition to your analysis of quotations and examples, you must analyze and include at least one image from one of the commercials that you analyze. You can use Jing to capture, save, and include images and video clips from the commercials..
As return to the commercials, consider their written, oral, visual, electronic, and nonverbal elements. You should also analyze the significance of such elements as the commercials' color scheme, sound, characters, style of engaging the audience, scenery, tone, and sequence of events.
Remember, you do not need to summarize the commercials in your essay. Assume your readers have seen them and tell your readers what they need to know to understand your points.
As you draft, compose, and revise your essay, review the techniques for analyzing and interpreting texts in Understanding Rhetoric. Review procedures for analyzing and citing texts. You must demonstrate appropriate use of quotations and cite all sources that you consult, including webpages. Use parenthetical citations to acknowledge when you are quoting or citing others’ ideas. It is plagiarism to use others’ words or ideas without citing them. This is an academic essay, so it should demonstrate appropriate conventions, including tone, language, and word choice. You should avoid using the first person, I.
Your essay must be typed, double spaced, in twelve-point, and Times New Roman font.
Submit your rough draft and final drafts in a Word document on Blackboard at least thirty minutes before class on the dates indicated above.
Developing Your Argument
Select quotations and an image to analyze. You only need to quote when the language of the quotation matters to your argument. Otherwise, you can put a quotation in your own words.
As you return to the commercials, begin to formulate an argument by asking what links the evidence that you have selected. Ask yourself how they differ from each other and from other moments. These questions will allow you to answer why each instance is significant to the novel as a whole.
Also consider the form and style of the examples you select. Analyze the word choice and tone. Where in the commercial do the instances that you note take place? Why is this significant?
Be creative and take intellectual risks. Show readers of your essay what you want them to see. Remember that each reader interprets a text differently.
As you are planning your essay, consider analyzing two to three quotations or examples per paragraph. If quotations are more than four lines in length they need to be indented as a block quotation. Be selective and only quote the words, phrases, or lines that are necessary to your argument. In addition, fully analyze the quotations you have selected. Sometimes you might deal with only one quotation or example in a paragraph if it requires that much explication.
Your introductory paragraph should introduce your claim and why it is significant. Remember that your introduction can change up until the last minute and often it is a good technique to make your conclusion your introduction.
Each topic sentence should assert the argument in the body paragraph it begins. Your analysis in each paragraph should support the topic sentence. The topic sentence of each paragraph should support your claim in the introduction.
The conclusion of your essay does not need to repeat what you have already said. In light of what you have argued, make a connection to a larger context and suggest ideas for further research.